Hurricane Helene destroyed many a town’s buildings, infrastructure, homes, and normal way of life in Western North Carolina, but it couldn’t wash away the community spirit of the people who make up those towns. That spirit was on display as business owners gathered to describe the storm’s impact on their communities at a recent event in Swannanoa sponsored by local chambers of commerce.

“Business is the heartbeat of a community,” Meredith Ellison told attendees. “It is what is makes people come and go.” As co-owner of Swannanoa-based Quility.

When Ellison graduated from the University of Alabama in 2001, she and her boyfriend Brandon were “two kids who didn’t know what to do with themselves.” They landed in Asheville because it was a city that combined the unique cultures of the mountains and the South.

Meredith finished graduate school, and she and Brandon started a family. Securing their roots to the place, in 2009, they launched the company that eventually became Quility with born-and-bred Asheville native Casey Watkins.

Quility, which provides technology to support insurance agents, is just steps away from the former church turned community center that hosted the event. In the immediate aftermath of Helene, the facility had served as a community hub for food distribution and communication.

Ellison believes that Quility’s culture can change the world and create a ripple effect. That ripple effect was evident in Swannanoa before Hurricane Helene and in its aftermath. “We understand that we’re part of a community, and we ask, ‘What is our responsibility in the world?’” Ellison said.

She gave a number of examples. She used to drop her car off on the way to work to get an oil change. One co-worker would walk to the gas station to grab candy for the office then go to the barber shop for a haircut. Another could easily take her pet to the vet. And everyone could walk to lunch from their office.

All that is gone now. All those businesses were damaged or destroyed during the storm. The veterinarian was able to open an office 20 minutes down the road, but his business is down 50 percent, Ellison said.

Ellison is confident that the town will recover stronger and Quility will do its part. “We want to do this for the future of Swannanoa. We’re inspired to build back here.”

That same ripple effect is especially true in the tourism industry.

Sandi Boyer, executive director of the North Carolina Youth Camp Association discussed the far reaches of tourism into the area’s economies during the panel. North Carolina is home to more than 200 overnight camps—160 of those in the mountains.

Every camp in Western North Carolina was touched by the storm in some way, Boyer said. But the impact of a camp extends beyond its grounds. Nearby towns with their restaurants, hotels, shops, and activities play host to parents. Teachers work summers at camps. College students come to work and return to live after graduation. Campers also grow up and choose to raise their own families in North Carolina.

Boyer worries there may not be anything to return to: “We’re losing a whole generation of people that love and take care of Western North Carolina.”

But she believes most of the camps should reopen this summer. “There are camps in the mountains that have been open for more than 100 years,” she said. “This industry is resilient.”

Boone Area Chamber of Commerce President and CEO David Jackson reflected on the complexity of the recovery and how everything is tied together.

“It’s not just a black and white issue. It’s not, a business is closed; a business is open. It’s not, a community is closed or open. It’s all about the little details that matter when one disruption occurs in a community, let alone when an entire region is disrupted,” he said. “There is an interconnectedness amongst this entire region that has been pushed to the test here in these last several months.”.

In 2019, Ellison and her fellow Quility co-founders purchased the site of the former Beacon Blanket Mill to build a bike park and outdoor space for the community. The land is central to town history. The mill employed thousands of residents in its twentieth century heyday, but it has been a vacant lot since a fire destroyed the factory in 2003.  

Ellison wants to invest back in the community so that people want to “move here, bring jobs, eat, play, feel inspired here.”

She recognizes that rebuilding the town won’t be done in a day, a week, a month. It will take years. “This is long-term recovery,” Ellison said. “How can we take ground today? You keep your head down and keep working. Then you pick your head up, and there you are.”